You're burnt out.
Eyes everywhere. Ears everywhere. Constantly checking: did she recommend the retail? Did he lock in the rebook? Did anyone actually connect? You didn't sign up to be the only one who cares! Now picture a team that just… does it. Retail moving. Rebookings booked. Clients walking out feeling like the only one in the room. That's the salon you opened to run.
Here's what nobody told you!
Technical skill brings clients in. Magnetic service brings them back.
Beautiful hair gets her through the door once. What happens in the chair- the consultation, the connection, the conversation, is what gets her booking the next one before she's even paid.
The basics aren't basic. They're the hardest part.
Eye contact. Energy. A warm greeting. Knowing what to say, and when to say it. These sound simple but they're the skills that separate a stylist clients tolerate from one they tell their friends about.
A busy salon and a profitable salon aren't the same thing...
You can be booked solid and still bleeding money. Empty rebook columns, no retail moving, clients who come once and disappear -that's a busy salon. A profitable one has a team trained to keep them coming back.
In 4 weeks, your stylists stop playing the understudy... and start showing up as the main character!!!
FOUR WEEKS. FOUR SKILLS THAT CHANGE EVERYTHING. 🪩 WEEK 1 - ENERGY & FIRST IMPRESSIONS Your team learns to control their energy and win the first 7 seconds — before a word is spoken. 🪩 WEEK 2 - CONFIDENT, NOT COCKY Real confidence, healthy boundaries, and burnout protection. The stuff that keeps good stylists in the industry. 🪩 WEEK 3 - THE MAGNETIC CONSULTATION The CONSULT Method™ - the 7-step consultation that wins loyalty, recommends without the ick, and rebooks with confidence. 🪩 WEEK 4 - SHOW UP & SHOW UP FOR OTHERS Personal brand, social presence, and being the team member who lifts your whole floor instead of just themselves.
Your team becomes magnetic. You become profitable, mentally stable, and unbothered.
That's the Magnetic Stylist effect 🪩
Your staff win the room before they speak 🪩
Your team learns to control their energy and nail the first 7 seconds. Clients feel it the second they sit down, before a word is even said!
Your Clients rebook before they've even paid 🪩
The CONSULT Method™ turns the consultation into the moment they decide to come back. No pushiness. No ick. Just connection that books the next one.
Your team becomes Magnetic 🪩
Confident stylists who show up for each other, not just themselves. That's a salon clients can feel the moment they walk in.
Hi, I'm Holl 🪩
Hairdresser. Salon owner. Ultimate hype girl. 25 years on the floor- and I still work behind a chair every week. I built The Basics Academy because I got tired of watching brilliant stylists get stuck. Not from a lack of skill. From a lack of anyone ever breaking down the basics underneath the cut. The Magnetic Stylist overhaul is the formal version of every floor-side coaching conversation I've had with stylists across two decades. It's the program I wish someone had handed me at 19. Now I'm handing it to your team -so you don't have to do the floor-side coaching alone anymore. 🪩 The basics aren't basic. They're everything. 🤍 Holl x
The Magnetic Results
Tried, Tested and True.
In an industry where technical skills are only half the equation, this course from The Basics Academy fills the gap on everything that creates an unforgettable salon experience. Communication, confidence, connection- our clients truly felt cared for and it was noticed between their appointments.
Blondie The Salon. NSW.
The Magnetic stylist overhaul is exactly what my team needed. Each of them are incredible at doing hair, but focusing on the customer connection lifted our profits and our re booking went up by 50%. Basic changes that become habits. I could not recommend Holl and The basics Academy highly enough.
Styled Hair, NSW.
The Basics Academy was exactly what my apprentices needed. They are building incredible technical skills, but learning how to create genuine connections with clients and grow their confidence has been such an important part of their development. Holl helped them understand that the client experience starts from the very first interaction, and that those small moments of connection can make such a difference. The skills and strategies they learnt are already becoming natural habits, helping them step into the salon with more confidence and purpose. I couldn’t recommend Holl and The Basics Academy highly enough — it’s such a valuable addition to any stylist’s journey.
Koko Hairdressing. NSW
In an industry where technical skills are only half the equation, this course from The Basics Academy fills the gap on everything that creates an unforgettable salon experience. Communication, confidence, connection- our clients truly felt cared for and it was noticed between their appointments.
Blondie The Salon. NSW.
The Basics Academy was exactly what my apprentices needed. They are building incredible technical skills, but learning how to create genuine connections with clients and grow their confidence has been such an important part of their development. Holl helped them understand that the client experience starts from the very first interaction, and that those small moments of connection can make such a difference. The skills and strategies they learnt are already becoming natural habits, helping them step into the salon with more confidence and purpose. I couldn’t recommend Holl and The Basics Academy highly enough — it’s such a valuable addition to any stylist’s journey.
Koko Hairdressing. NSW
The Magnetic stylist overhaul is exactly what my team needed. Each of them are incredible at doing hair, but focusing on the customer connection lifted our profits and our re booking went up by 50%. Basic changes that become habits. I could not recommend Holl and The basics Academy highly enough.
Styled Hair, NSW.
MEET THE OWNER CHECK-IN
Most team training disappears the second you buy it. You hope it's working. You never really know. Not this one... Every week, YOU get a 3-minute email with 3 simple questions to ask your stylist about what they just learned. → You see exactly where your team is at → Your stylist knows you're invested → The skills actually stick - because someone's watching them land You're not handing your team a course. You're leading them through a transformation.
THIS ISN'T MOTIVATION. IT'S A SYSTEM.
Every skill comes with a simple, repeatable framework your team can use on their very next client: → The 3 Second Reset - steady energy before every client → The First Impression Formula - Acknowledge, Welcome, Settle → The Confidence Formula - Prepare, Presence, Posture → The CONSULT Method - 7 steps to an unforgettable consultation → The Floor Four — be the team member everyone wants to work with.
🪩 THIS IS FOR YOU IF...
✓ Your team is technically great but clients don't rebook ✓ You're tired of training that nobody finishes ✓ You've got apprentices who need confidence, fast ✓ You want a salon clients can FEEL the second they walk in ✓ You'd rather fix the experience than blame the algorithm.
PICK YOUR TIER!
SOLO - 1 stylist
$999 once, or 3 payments of $333 For testing it with one team member (or yourself).
TEAM - 3 stylists
$2,397 once, or 3 payments of $799 The sweet spot for a small, mighty floor.
The Whole Salon
unlimited stylists $4,997 once, or 3 payments of $1,666 Your whole team. One magnetic standard.
Time to get MAGNETIC!
EVERY TIER INCLUDES: → All 4 weekly modules + missions → The Owner Check-In™ automation → The Perfect Consultation Kit™ (printable) → Lifetime access to what they complete.
QUESTIONS- ANSWERED
Q: How does my team access it? A: It's all online through Thinkific. One login each, watch onany phone, finish in their own time. Q: How long does it take each week? A: Each module is short and sharp — built to finish in one sitting,with one small task on the floor that week. Q: My stylists are experienced. Is this too basic for them? A: It's called The Basics Academy for a reason. The basics aren't basic- they're the things experienced stylists might have stopped doing. This brings them back. Q: Do I have to do anything as the owner? A: Just the Owner Check-In™ — 3 minutes a week. That's it. (And it's the bit that makes the whole thing work.) Q: When does my team see results? A: It's a 4-week course mapped to real client habits. Most owners notice a shift in how the salon feels within the first week!
YOUR TEAM CAN DO THE HAIR. LET'S MAKE THEM MAGNETIC.
Four weeks from now, your salon could feel completely different. Same team. Same chairs. A whole new standard. The basics aren't basic. They're everything.